Merrill Dubrow: My name is Merrill Dubrow, CEO of M/A/R/C Research and a 35 plus-year veteran of the Insights community and the host of our podcast, On the M/A/R/C. Welcome to another On the M/A/R/C Merrill-ISM, "Yes, I will." Of course, today's Merrill-ISM is going to start with a story, as a lot of these do. Last month, I was getting ready to visit my mom in Florida when I get a text a few days prior from one of my mom's good friends, Gail. The text read exactly this, "Your mother made me do it." Followed by not one, not two, but three smiley faces. Then, followed by, "Can you play tennis in our group next week?" Let me add, I used to play tennis a bunch. My mom taught me how to play tennis. And I enjoyed it. I actually played varsity tennis in high school. But then, decades later, I discovered pickleball, and how much strategy and love I had for the game, and decided to concentrate on pickleball, and not go back and forth. My mom and Gail knows this. I really don't want to play tennis anymore and, frankly, have little desire to play ever again. Except this time, yes. This time, I thought about it and I said, "Yes, I will." The reason wasn't because I want the exercise, or because of my love of tennis, or because I have nothing else to do. But rather, because my mom, who has given myself, and my siblings, and everyone else just so much, she was asking and really wanted me to. And again, I said, "Yes, I will." So today's message from me to you is simple. Lots of times, we get asked to do something and our answer is no. We don't want to do it. Think about it from a different perspective, from this perspective. What it means to the other person, and what they mean to you, and how much enjoyment they would get if you said yes. I know I did, and I hope you will in the future as well. Thanks for listening today's On the M/A/R/C Merrill-ISM, "Yes, I will." My name is Merrill Dubrow. I look forward to hearing from you. Stay well, stay safe, and please, please, stay in touch.