Merrill Dubrow: My name is Merrill Dubrow, CEO of M/A/R/C Research and 35 plus year veteran of the Insights Community and the host of our podcast On the M/A/R/C. Welcome to another On the M/A/R/C Merrill-ISM. Attention NBA fans. I hope this is where I will be June 14th, 2024. All right, we have to start today's Merrill-ISMs with a story. So I've been speaking to and planning a college reunion with my three of my closest friends at Hofstra. I know you're gonna believe this. It's our 40th anniversary of graduation. We brainstormed about a number of cities and activities. At first we were going to Chicago the Windy City for a ton of fun and a game at Wrigley. But we changed that and now we're coming to Big D - Dallas. The four of us are huge sports fans, and even though the world champion Texas Rangers are out of town, I hope and pray on June 14th, 2024, on that game for the NBA Finals were my Boston Celtics take on my Dallas Mavericks. Yes, that date is game four of the finals. But of course, I truly have no idea who the teams will be because the NBA Playoffs start in about 48 hours. I do believe this is the Celtics year and we'll make a trip to the finals. And the Mavs, well, they're going to need to continue to play at a high level, have some upsets, and hopefully they'll join them. The Mavericks made some great trades, revamped their team with some D and with two superstars - Luka, who I believe deserves the MVP - have a chance to surprise many, many teams. So please root on my Mavericks. Who you think will be in the NBA Finals? What do you think of my prediction Dallas versus Boston. My name is Merrill Dubrow. Thanks for listening to today's On the M/A/R/ Merrill-ISM. Attention NBA fans. I hope this is where I will be June 14th, 2024. I look forward to hearing from you so please, please stay in touch and stay well.