Merrill Dubrow: My name is Merrill Dubrow, CEO of M/A/R/C Research and a 35-plus-year veteran of the Insights community and the host of our podcast, On the M/A/R/C. Welcome to another On the M/A/R/C Merrill-ISMs. Yes, I am old school, but this is wrong to me. Of course, today's Merrill-ISMs is going to start with a story, in the past year, I've been invited to weddings or graduation parties, or perhaps just a special birthday party. Regardless if I go or not, I'll always send a gift. And yes, I know, you have a year, I think, or so to send a thank-you note. You know, I still remember many decades ago after my Bar Mitzvah, racing home after school, before I could play sports with my buddies, shout out to Richie Zee, and the rest of the gang in Framingham Mass. My mom made me write and send out, let's just say, five thank-you notes daily until they were all done from my Bar Mitzvah. She was good like that. Always teaching us the right thing to do. And if we didn't, that's where my dad, JD- Shout out to you buddy, thinking of you. That's where JD came in to ensure we did what my mom wanted. Anyway, in the past few years, I've noticed that a few of the 'Thank You's', they weren't cards, but they were a text. Yes, a text, a short text saying sorry, you missed my party or wedding, whatever it was, but thank you for your gift. Yes, I'm old, but I don't like it. Again, I'm gonna say that again. I am old and I don't like it. I'm not saying to my kids, 'Hey, if one of your aunts and uncles or grandma's send you a holiday gift that you need to send a card, a handwritten card, but you need to call and say thank you to them'. I do value the opinions of all the listeners on this topic. Should a text being 'OK, thank you' for a wedding or a graduation gift. I say no. In fact, I say absolutely, no. What do you say? Are you OK with it? Has this happened to you? Thanks for listening to today's On the M/A/R/C Merrill-ISMs. Yes, I'm old school, but this is wrong to me. I truly hope you enjoyed today's subject. My name is Merrill Dubrow. I look forward to hearing from you. Stay well. Stay safe. And please, please stay in touch.